From Inbound Marketing and Social Media to Work from Home Best Tools

May 8th, 2018

15 Free Tools Every Blogger and VA Should Use

Working online requires lots of skills, above all organization and management. As a Blogger or a Virtual Assistant, you handle various tasks: social media, writing, proofreading, graphic design, development, analysis, reports and so on. You definitely need tools to optimize your work. Needless to say, there are so many tools and apps available on the web […]

October 17th, 2017

10 Awesome Sites With Beautiful Free Stock Photos

Looking for free stock photos for your blog or website?   In this post I am going to share with you a list of 10 awesome websites with free stock photos. We all know how important is to have good looking and high-quality images for communication channels: website, blog, social media, newsletters, etc. Photography is […]

October 4th, 2017

Buyer Persona and Buyer’s Journey

Buyer Persona and Buyer's Journey: what are we talking about? The buyer persona and the buyer's journey are the fundamentals of the Inbound Marketing Methodology, the process through which the user is reaching out to the company and not the other way around (as it happens in the Outbound Marketing, where the company is contacting the customer […]

October 4th, 2017

Inbound Marketing: what is it?

Why Inbound Marketing is so important for your business   In 2009, HubSpot invented the term Inbound Marketing, a methodology that attracts customers' attention by creating and sharing relevant content through online channels: blogging, search engines and social networks. The official HubSpot definition: Inbound marketing is an approach focused on attracting customers through content and […]