October 4th, 2017

Buyer Persona and Buyer’s Journey

Buyer Persona and Buyer's Journey: what are we talking about? The buyer persona and the buyer's journey are the fundamentals of the Inbound Marketing Methodology, the process through which the user is reaching out to the company and not the other way around (as it happens in the Outbound Marketing, where the company is contacting the customer […]


October 4th, 2017

The Best Places To Eat In Malta

Planning a trip to Valletta? Let's see the best places to eat in Malta If you are planning a vacation to the smallest island of the Mediterranean, here are my picks for the best places to eat in Malta. Choosing the right restaurant could be very difficult, Malta is full of interesting foodie spot. In […]


October 4th, 2017

Naples: A Shopping Paradise Destination

Let's go shopping in Naples!   Usually, when we think of Naples, it's easy to associate the city with Mount Vesuvius, pizza and mandolin. But Naples is also a very popular shopping destination. Why choose Naples? Because it’s not only a beautiful city full of monuments, romantic landscapes and delicious food, but it's also a […]


October 4th, 2017

Inbound Marketing: what is it?

Why Inbound Marketing is so important for your business   In 2009, HubSpot invented the term Inbound Marketing, a methodology that attracts customers' attention by creating and sharing relevant content through online channels: blogging, search engines and social networks. The official HubSpot definition: Inbound marketing is an approach focused on attracting customers through content and […]


July 20th, 2013

Tamara de Lempicka: The Sleeping Girl

Tamara de Lempicka (1898-1980), pseudonym of Tamara Rosalia Gurwik - Górska, born in Poland from a wealthy family, she moved to Paris in the '20s, where she refined her technique to the current Art Deco. Although she is recognizable by her own particular style: Among a hundred paintings, You Could Recognize mines, My goal was: […]


July 17th, 2013

Émile Friant: The Lovers

Friant painted the serenity of those who understand that love is a simple thing   A simple walk, stopping on a bridge, in front of a stream to admire the landscape, keeping eye contact to exchange love, to read inside each other’s eyes and heart the happiness to have found the right person to share […]