Tag Archive: inbound marketing

October 4th, 2017

Buyer Persona and Buyer’s Journey

Buyer Persona and Buyer's Journey: what are we talking about? The buyer persona and the buyer's journey are the fundamentals of the Inbound Marketing Methodology, the process through which the user reaches out to the company and not the other way around (as it happens in Outbound Marketing, where the company contacts the customer through […]

October 4th, 2017

Inbound Marketing: what is it?

Why Inbound Marketing is so important for your business   In 2009, HubSpot coined the term "Inbound Marketing," which refers to a methodology aimed at capturing customers' attention by creating and sharing relevant content through online channels such as blogging, search engines, and social networks. The official HubSpot definition: Inbound marketing is an approach focused […]