Just when you thought you were beating the mystery behind Instagram algorithm, it changes again! Let's get prepared for the Instagram algorithm 2018 edition, new changes expected from this January. Instagram is definitely among the most popular social network to promote brands and grow brand awareness, especially in the tourism, fashion and food industry. It's used more […]
Buyer Persona and Buyer's Journey: what are we talking about? The buyer persona and the buyer's journey are the fundamentals of the Inbound Marketing Methodology, the process through which the user reaches out to the company and not the other way around (as it happens in Outbound Marketing, where the company contacts the customer through […]
Why Inbound Marketing is so important for your business In 2009, HubSpot coined the term "Inbound Marketing," which refers to a methodology aimed at capturing customers' attention by creating and sharing relevant content through online channels such as blogging, search engines, and social networks. The official HubSpot definition: Inbound marketing is an approach focused […]
